‘not now, not ever’ president jim lee says that fans value authentic human creativity in storytelling and artwork. Dc comics declares it will never use generative ai the comic book juggernaut is playing the hero to artists because human creativity matters, its president said. Ai technology is only going to get more advanced in the coming years
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But no matter how advanced it gets, ai cannot create, only generate, generally using the hard work of humans without the creator’s consent
What dc comics is doing right now is important, and other publishers should make similar commitments to living storytellers and artists.
So long as lee is president of dc studios, the company will not have its heroes drawn or written by ai.
